Isigameko seVolkswagen savela njengenye yezinkohliso ezinkulu ezinkampanini zakamuva. Kodwa-ke, unyaka ngemuva kokuthi yaziwe ngokukhohliswa kwesoftware yenjini yayo ukuqamba amanga ngemininingwane yayo mayelana nokukhishwa, umkhiqizo wakhuphula ukuthengisa kwawo. Kubukeka sengathi ukusakazwa okungekuhle kuphenduke ukwaziswa ngemuva kwakho konke. Isibonelo esidabukisayo esizodonsa ukunaka kwazo zonke izinhlobo zabakhiqizi abangathembekile.
Konke lokhu kuqale ngo-2015. Futhi kuze kube unyaka we-2017 inkampani ibihlola umthelela kwezomnotho ukuthi ukufakwa kwezimoto eziningi ezithengisiwe kuzobandakanya ini. Izinxephezelo sezivele ziyaphuma futhi abasebenzisi, kanye nohulumeni wase-United States, onobudlova kunabo bonke, bazithathela bona abakhokhelwe ngokuphelele.
Kepha ngale kwesinxephezelo, okubi kunakho konke ukungabikho kwezimiso zokuziphatha zebhizinisi okufakazelwa yileli phoyisa le-motorsport. Ngo- incwadi Ihlazo leVolkswagen, umbhali wayo usisondeza eduze ekuqinisweni okungokoqobo kwamaqiniso. Bambalwa kithi abebazi ukuthi yonke into iqale kusuka kumiklamo engagculisi neze ngokuzibophezela kwabo kwimvelo. Kwakungunyaka we-2009 futhi ukumisa ukukhiqizwa okukhulu okuseduze kwakuyizindleko eziphezulu enkampanini. Okungcono kakhulu abangaqhamuka nakho ngukubalekela phambili.
Ukukhwabanisa kwanikezwa, kepha amaphrimiyamu okuthengiswa kwezimenenja nabamakethi ayenamandla kuneqiniso lokuthatha i-fiasco enkulu.
Ekuqaleni labo baphathi abafanayo babengene shi enhlekeleleni nasekudumazekeni, kodwa babengacabangi ukuthi kungekudala, ukuthengisa kuzophinda kutholakale. Izinhloso zabo zebhizinisi, zona kanye abakwazile ukufihla ukwehluleka kwabo, zizoqhamuka ngokukhazimulayo kungekudala nje. Ukuphela kokumenyezelwa okungekuhle, ake sinamathele egameni elithi publicity, nganoma imuphi umqondo. Uma kukhona okubonwayo, kuyathengiswa.
Uma unswinyo olunenzuzo bekuvele luyinto eyaziwayo futhi esetshenziswa yizinkampani ezinkulu, ukuthi kungenzeka ukuthi ukuthengisa kwabo kukhuphuke ngemuva nje kokukhohlisa wonke umuntu kubhekwa njengendlela entsha entsha kunoma yiluphi uhlobo lokukhiqiza, inhlekelele ...
Ungathenga incwadi Ihlazo leVolkswagen, incwadi yakamuva kaJack Ewing, lapha: