U-Sun Tzu wabhala incwadi yakhe ethi «Ubuciko bempi»Emuva ekhulwini lesi-XNUMX BC. Izimpi eziningi kamuva, futhi kusukela ekhulwini le-XNUMX kuze kube namuhla, imiqhudelwano emisha yokusebenzisa ubuciko obuhle noma obubi iphikiswana phakathi kwezinkampani zamazwe ngamazwe noma izinhlangano zombuso. Sibe sesiphendukela kubuciko bempi phakathi kwezinkampani ezinezinsiza ezicekela phansi amaphupho ashisayo kaGenghis Khan uqobo.
Ukwehlula umncintiswano kuthatha iqhinga elithile kanye nokunambitha okufanayo kokuqothulwa okwenziwe yizindimbane zamaqhawe ukuze kungasali nomkhondo wesitha. Izinkampani ezifana nezinkampani zamanje bezikhula ekushiseni kwezimo ezihlukene ngezimakethe zazo ezishintshayo. I-capitalism yesimanje yaqala ngemuva kwenguquko yezimboni futhi umbuzo wawuwukuthi futhi uwukudla lonke ikhekhe ngokulangazela kobuntwana okungenza noma yini.
Kodwa kuyiqiniso futhi ukuthi kusemthethweni ukuzenza sengathi uzinikele emqhudelwaneni. Isifiso sokuvelela sifika esimeni esijwayelekile esimweni somuntu futhi ukusifaka amademoni ngakho kuwukweqa umzwelo wemvelo phakathi kwemizwa nokucabanga. Izimpahla, impahla yangasese, inzuzo ... konke kuyingxenye yomqondo ofanayo walokho okufiswa njengezinto ezitholakala ngaphambi kwezandla zethu.
Umbuzo kule ncwadi uwukuthola amasu okuwisa imihlathi, imidlalo ye-poker yenja-inja phakathi kwemikhiqizo eyaziwayo efike phezulu noma eyacwila ngokuphakama kwamanye ... Othandweni, empini nasebhizinisini. noma yini ihamba. Kusukela ekubhidlikeni kweNokia komakhalekhukhwini kuya ekuhlalisaneni okungabazisayo kuka-Coca Cola no-Pepsi, abangasho ukuthi ngeke babe uhlobo olufanayo oluqambela umncintiswano… Konke kuyindaba yolwazi lwangaphakathi ngayo.
Futhi umbhali wale ncwadi unokuningi kwalokho. Ngoba ekugcineni asikho ingqophamlando ngaphandle kwenganekwane. Abagibeli abakhulu besitebhisi ebhizinisini elikhulu benza njengo-Dominguín ngenkathi enento yakhe no-Ava Gadner. Yebo, nabo, bayagijima bayokhuluma ngakho, ukuze baveze ukuthi banesibopho sokuthi abaphikisana nabo bashaye phansi, bashiye amanani abo esitoko njengodoti omsulwa. Akukho lutho lomuntu siqu, ibhizinisi nje ...
Lena indlela i-panorama ebonakala ingcolile ngayo kithi uma kuziwa ekufundeni ngaphakathi nangaphandle kwezwe lebhizinisi. Funda ukuphenya kwalasha ngale kwezimiso zokuziphatha, uzifihle njengomsebenzi wemakethe yamasheya noma isu lokukhiqiza futhi uthathe konke okungenziwa ... Kuyiqiniso ukuthi umsebenzi ngezinye izikhathi ugcwele ubuhlakani, isu elimsulwa elinephuzu lombono. Konke kuyindaba yokuhlala ne-positive.
Manje usungathenga incwadi ethi "The Art of War Between Companies", kaDavid Brown, lapha:
