U-Sun Tzu wabhala incwadi yakhe ethi «Ubugcisa bemfazwe»Emva ngenkulungwane ye-XNUMX BC. Amadabi amaninzi kamva, kwaye ukusuka kwinkulungwane ye-XNUMX ukuza kuthi ga namhlanje, iingxabano ezintsha apho kusetyenziswa khona ubugcisa obulungileyo okanye obubi kuyaphikiswana phakathi kwamazwe ngamazwe okanye amaqumrhu karhulumente. Emva koko siphendukela kubugcisa bemfazwe phakathi kweenkampani ezinemithombo eyonakalisa kakhulu amaphupha amanzi kaGenghis Khan ngokwakhe.
Ukubetha ukhuphiswano kuthatha iqhinga elithile kunye nencasa yencasa efanayo yokutshabalalisa imikhosi yamagorha eyenze ukuze kungabikho mkhondo omncinci wotshaba ushiyekileyo. Iinkampani ezifana neenkampani zangoku zazikhula ekushiseni kweemeko ezahlukeneyo kunye neenguqu zabo zemarike. Ubukhapitali banamhlanje baqalisa emva kwenguqu kwezoshishino kwaye umbuzo wawukukutya ikeyiki yonke ngokulangazelela komntwana ekwaziyo nantoni na.
Kodwa kukwayinyaniso ukuba kusemthethweni ukwenza ngathi uzinikele kukhuphiswano. Amabhongo afika ngokomgangatho kwimeko yomntu kwaye ukuwenza ubudemon oko kukungaphumeleli kwithuku eliphakathi kweemvakalelo kunye nokuqiqa. Ii-asethi, ipropathi yabucala, inzuzo ... yonke iyinxalenye yombono ofanayo wento enqwenelekayo njengezinto ezikhoyo phambi kwezandla zethu.
Umbuzo kule ncwadi kukufumana amaqhinga okuwisa imihlathi, imidlalo ye-poker yenja-inja phakathi kweempawu ezaziwayo ezifike phezulu okanye zatshona ngokuchanekileyo ekunyukeni kwabanye ... Ethandweni, emfazweni nakwishishini. nantoni na ihamba. Ukusukela ekuweni kweNokia kwiifowuni eziphathwayo ukuya kubukho obuthandabuzekayo obumangalisayo beCoca Cola kunye noPepsi, abanokuthi abanako ukuba luhlobo olunye lokuthengisa ukhuphiswano…
Kwaye umbhali wale ncwadi unento eninzi yaloo nto. Kuba ekugqibeleni akukho mda ngaphandle kwentsomi. Abakhweli abakhulu beleli kwishishini elikhulu benza njengoDominguín xa wayenento yakhe noAva Gadner. Ewe, nabo bagijimela ukuxelela, ukubonakalisa ukuba banembopheleleko yokuba umchasi wabo ubethe phantsi, eshiya amaxabiso abo esitokisini njengenkunkuma ecocekileyo. Akukho nto yobuqu, ishishini kuphela ...
Le yindlela okrwada ngayo umfanekiso xa kufikwa ekufundeni ins kunye nokuphuma kwelizwe leshishini. Funda ukuphonononga enzonzobileni ngaphaya kokuziphatha, ukufihla njengomsebenzi we-stock market okanye isicwangciso sokuvelisa kwaye uthathe yonke into enokuthi iqhutyelwe phambili ... Kuyinyani ukuba umsebenzi ngamanye amaxesha uphuphuma ngobuchule, isicwangciso esicocekileyo kunye nombono wombono. Yonke into ngumcimbi wokuhlala ne-positive.
Ngoku ungathenga incwadi ethi "Ubugcisa beMfazwe phakathi kweeNkampani", nguDavid Brown, apha:
