Palibe kukayika kuti kufuna kutchuka ndiko kulimbikitsa chuma. Kuti ufulu wachuma ukupereka dziko kwa gulu la otchova njuga omwe amasewera ndi ndalama pomwe kulowererapo kumatha kukhala kokonda chikominisi chabodza kwambiri. Ndi gawo la chibadwa cha munthu, kapena chifukwa chake, kuyandikira kuopsa komwe kumatentha kwambiri. Pakadali pano, chisangalalo pamlingo wamunthu chili ngati kusaka kwathu ku Ithaca komwe paulendo wake psychology imasanthula zomwe tasankha kuzikwaniritsa. Ndipo mochulukirachulukira zinthuzo zimatengera kukula kwa chilumba chokhacho chomwe chingagonjetse.
Katswiri wa zamaganizo Daniel kahneman Wakhala wofalitsa wamkulu wazachuma komanso zazing'onozing'ono, zomwe zimawonedwa kuchokera pamalingaliro am'mutu omwe akuzungulira chilichonse, kuyambira kugula kwa masheya m'misika yamasheya mpaka lingaliro la deodorant wathu mu supermarket pakona. Ndipo ndiko kukoka psychoanalysis yabwino kwambiri Freudian Chilichonse chomwe anthu amatha kulumikizana ndi zoyendetsa zosayembekezereka ...
Chuma ndi mgwirizano wazisankho komanso machitidwe a anthu. Kuchokera pakulingalira mpaka kupereka misonkho, kudzera m'malingaliro monga kugwiritsa ntchito kapena kukhutira ndi ogula. Muli ndi mphotho yake yachilendo Mphoto ya Nobel mu Economics Pokhala katswiri wama psychology, malingaliro ake osiyana siyana adadza kwa ife kudzera m'mabuku osiyanasiyana.
Mabuku Otchuka Atatu Olembedwa ndi Daniel Kahneman
Ganizani mwachangu, ganizirani pang'onopang'ono
En Ganizani mwachangu, ganizirani pang'onopang'onoKupambana kwapadziko lonse lapansi, Kahneman amatipatsa malingaliro owongolera paubongo ndikufotokozera machitidwe awiri omwe amapanga momwe timaganizira. System 1 ndiyachangu, yosavuta, komanso yotengeka, pomwe System 2 ndiyosachedwa, yolingalira, komanso yomveka. Kahneman akuwulula kuthekera kwapadera (komanso zolakwitsa komanso zokondera) zamaganizidwe achangu, kuwulula zomwe zimapangitsa chidwi chathu chazomwe timaganiza ndi machitidwe athu.
Zomwe zimachitika chifukwa chakuthawa komanso kudalira kwambiri njira zamabizinesi, zovuta kulosera zomwe zingatipangitse kukhala osangalala mtsogolomo, zovuta zopanga zoopsa kuntchito komanso kunyumba, zovuta zakusokonekera kwazinthu zilizonse zomwe timachita, kusewera msika wogulitsa pokonzekera tchuthi; Zonsezi zimangomveka kokha ngati timvetsetsa magwiridwe antchito amachitidwe awiriwa popanga ziweruzo ndi zisankho zathu.
Mwa kuchititsa owerenga kuti azilingalira za momwe timaganizira, Kahneman akuwulula nthawi yomwe tingathe komanso osadalira malingaliro athu, komanso momwe tingapezere zabwino zopezeka pang'onopang'ono. Kuphatikiza apo, imapereka ziphunzitso zothandiza komanso zowunikira pamomwe zisankho zimapangidwira m'moyo waluso kapena waumwini, komanso momwe tingagwiritsire ntchito njira zosiyanasiyana kuti tidziteteze ku zolephera zamaganizidwe zomwe zimatibweretsera mavuto. Ganizani mwachangu, ganizirani pang'onopang'ono zidzasintha kwamuyaya momwe timaganizira za momwe timaganizira.
Phokoso: Kulephera Kuweruza Kwaumunthu
Madokotala awiri mumzinda womwewo amatha kupereka matenda osiyanasiyana kwa odwala ofanana; oweruza awiri atha kupereka ziganizo zosiyanasiyana pamilandu yofanana; tokha titha kusankha chinthu china kapena china kutengera ngati ndi m'mawa kapena masana, kapena ndi nthawi yoti tidye. Izi ndi zitsanzo za phokoso: kukondera komwe kumabweretsa kusiyanasiyana pakuweruza komwe kumayenera kukhala kofanana.
Phokoso lilipo pamalingaliro amunthu aliyense komanso gulu, ndipo limapanga zolakwika m'malo ambiri, kuyambira zamankhwala mpaka zachuma, kudzera pamalamulo, zaumoyo, chitetezo cha ana ndi kulembedwa ntchito. Kuphatikiza apo, zimativutitsanso komanso kutikhudza tikamapanga zisankho zambiri tsiku lililonse.
A Daniel Kahneman, m'modzi mwa akatswiri azama psychology padziko lapansi, limodzi ndi Cass R. Sunstein ndi Olivier Sibony, atsogoleri awiri apadziko lonse lapansi pakuganiza mwanzeru, amatiphunzitsa kumvera phokoso limenelo, zomwe timanyalanyaza, ndikuzichepetsa ziweruzo zathu. Kutengera mtundu womwewo wowunika mozama komanso zitsanzo zanzeru zomwe zidapangitsa kuti Think Fast, Think Slow ikhale yogulitsa kwambiri padziko lonse lapansi, Ruido imapereka njira zingapo zoyambirira, zothandiza, komanso zosavuta kuti aziganiza bwino.
Chinyengo cha kupambana
Umboni ukusokoneza: Njira zazikulu kwambiri zamabizinesi sizimalipira. Malinga ndi akatswiri azachuma, kusachita bwino ndi zotsatira zosapeweka zamakampani omwe amaika pachiwopsezo pamikhalidwe yosatsimikizika. Komabe, atasanthula kuchokera pama psychology, olembawo akuwona kuti kulephera kumeneku ndi zotsatira za kupanga zisankho potengera chiyembekezo chabodza m'malo moyerekeza phindu, zotayika ndi zotheka.
Zovuta zakusokonekera komanso zovuta zomwe zimachitika chifukwa chakuyembekeza kopitilira muyeso ndizofalikira, koma zovuta zake zitha kuchepetsedwa. Powonjezera njira zowunikira zam'mbuyomu pofufuza zoyeserera zomwe zidamalizidwa kale, oyang'anira amatha kuzindikira bwino zomwe zingachitike pulojekiti. "Maonekedwe akunja" amenewo ndi malo osambira omwe amachepetsa mwayi womwe kampani ingayambe kuwononga nthawi ndi ndalama.
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