Zoyipa za Volkswagen zidatulukira ngati imodzi mwazinyengo zazikulu zamakampani posachedwa. Komabe, chaka chotsatira chitadziwika pokhudzana ndi kugwiritsidwa ntchito kwa mapulogalamu ake a injini kuti apusitse zambiri pazotulutsa, chizindikirocho chinawonjezera malonda ake. Zikuwoneka kuti mbiri yonyansa yasandulika pambuyo pake. Chitsanzo chomvetsa chisoni chomwe chingakope chidwi cha opanga mitundu yonse yosayera.
Zonsezi zidayamba mu 2015. Ndipo mpaka chaka cha 2017 kampaniyo yakhala ikuwunika momwe chuma chasinthidwacho chidzasinthidwe. Malipirowa akutuluka kale ndipo ogwiritsa ntchito, komanso boma la United States, lomenya kwambiri kuposa onse, likulipirira okha.
Koma kupatula kulipidwa, choyipitsitsa ndi kusowa kwamakhalidwe abizinesi omwe akuwonetsedwa ndi chilombo cha motorsport ichi. Pa bukhu Zoyipa za Volkswagen, wolemba wake amatibweretsera pafupi ku zenizeni zenizeni. Ndi ochepa mwa ife omwe timadziwa kuti chilichonse chimayamba kuchokera pamapangidwe osakhutiritsa potengera kudzipereka kwawo kwachilengedwe. Munali chaka cha 2009 ndipo kuyimitsa kupanga misa komwe kunali pafupi kunali mtengo wokwera ku kampaniyo. Zabwino kwambiri zomwe angaganize zinali kuthawa mtsogolo.
Zachinyengozi zidaperekedwa, koma ndalama zoyendetsedwa ndi kugulitsa mamanejala ndi otsatsa zinali zamphamvu kuposa zenizeni zopangira fiasco wopambana.
Poyamba oyang'anira omwewo adakumana ndi zovuta komanso zokhumudwitsa, koma samangoganiza kuti posachedwa, malonda abwereranso. Zolinga zawo zamabizinesi, zomwe adatha kubisa kulephera kwawo, zidayamba bwino posachedwa pambuyo pake. Kutha kwa kulengeza koyipa, tiyeni tingokhalira kunena kuti kulengeza, mulimonse momwe zingakhalire. Ngati china chake chimawoneka, chimagulitsidwa.
Ngati zindalama zopindulitsa zinali zodziwika kale ndikugwiritsidwa ntchito ndi makampani akulu, kuthekera kwakuti malonda awo adzawonjezeka atangonyenga aliyense zimawoneka ngati njira yatsopano pamtundu uliwonse wazopanga, tsoka ...
Mutha kugula bukuli Zoyipa za Volkswagen, buku laposachedwa kwambiri la Jack Ewing, apa: