Art of War Between Companies, wolemba David Brown

Sun Tzu adalemba buku lake "Kuchita nkhondo»Kale m'zaka za m'ma XNUMX BC. Nkhondo zambiri pambuyo pake, ndipo kuyambira zaka za zana la XNUMX mpaka lero, mipikisano yatsopano yogwiritsira ntchito zaluso zabwino kapena zoyipa imatsutsidwa pakati pa mayiko ambiri kapena mabungwe aboma. Kenako timatembenukira ku luso lankhondo pakati pamakampani omwe ali ndi zida zomwe zimawononga maloto amvula kwambiri a Genghis Khan mwiniwake.

Kumenya mpikisano kumafuna njira komanso kukoma kofananako kwa chiwonongeko chomwe magulu ankhondo adachita kuti pasakhale mdani pang'ono. Makampani monga mabungwe aposachedwa anali akukula pakutentha kwamitundu yosiyanasiyana ndikusintha kwawo kwamisika. Ukapitao wamakono unayamba pambuyo pa kusintha kwa mafakitale ndipo funso linali ndi kudya keke yonse ndi chidwi chachibwana chokhoza chirichonse.

Koma n’zoonanso kuti n’kololedwa kunamizira kuchita mpikisano. Kulakalaka kumabwera kofanana ndi momwe munthu alili ndipo kuchita ziwanda ndiko kusokoneza chibadwa pakati pa malingaliro ndi kulingalira. Katundu, katundu wamba, phindu ... zonse zili ndi lingaliro lomwelo la zomwe zimafunidwa ngati zinthu zomwe zikupezeka pamaso pathu.

Funso m'bukuli ndikupeza njira zogwetsera nsagwada, masewera a poker galu-galu pakati pa mitundu yodziwika bwino yomwe idafika pamwamba kapena kumira ndendende pakukwera kwa ena ... M'chikondi, nkhondo komanso bizinesi. chirichonse chimapita. Kuyambira kugwa kwa Nokia mu mafoni am'manja mpaka kukhalirana kokayikitsa kwa Coca Cola ndi Pepsi, omwe anganene kuti sangakhale mtundu womwewo wopeka mpikisano…

Ndipo mlembi wa bukhuli ali nazo zambiri. Chifukwa pamapeto pake palibe chochitika chachikulu popanda nthano. Okwera makwerero mu bizinesi yayikulu amachita ngati Dominguín pomwe anali ndi chinthu chake ndi Ava Gadner. Inde, nawonso amathamangira kukanena, kuti awulule kuti ali ndi udindo chifukwa chakuti mdani wawo wagunda pansi, kusiya mitengo yawo yamtengo wapatali ngati zinyalala zoyera. Palibe zaumwini, bizinesi basi ...

Umu ndi momwe chithunzicho chilili choyipa ikafika pophunzira zolowa ndi zotuluka zabizinesi. Phunzirani kufufuza kuphompho kupitirira makhalidwe abwino, kubisala ngati ntchito ya msika wogulitsa kapena njira yopangira ndi kutenga chirichonse chomwe chingapitirire patsogolo ... Ndizowona kuti ntchitoyo nthawi zina imadzaza ndi nzeru, njira yoyera ndi mfundo yamasomphenya. Chilichonse ndi nkhani yokhala ndi zabwino.

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