ʻO ke ʻano o ke kaua ma waena o nā hui, na David Brown

Ua kākau ʻo Sun Tzu i kāna puke «ʻO ka mea kiʻi kaua»Ma hope o ke kenekulia XNUMX BC. Nui nā kaua ma hope mai, a mai ke kenekulia XNUMX a hiki i kēia lā, hoʻopaʻapaʻa ʻia nā hakakā hou kahi e hoʻohana ai i ka hana maikaʻi a maikaʻi ʻole paha ma waena o nā multinational a i ʻole nā ​​​​hui mokuʻāina. A laila, huli mākou i ke ʻano o ke kaua ma waena o nā ʻoihana me nā kumuwaiwai e luku loa i nā moeʻuhane o Genghis Khan iā ia iho.

ʻO ka paʻi ʻana i ka hoʻokūkū e lawe i kekahi hoʻolālā a me kahi ʻano like ʻole o ka hoʻopau ʻana a nā pūʻali koa i hoʻomaʻamaʻa i ʻole i waiho ʻia kahi meheu o ka ʻenemi. Ke ulu nei nā ʻoihana e like me nā ʻoihana o kēia manawa i ka wela o nā ʻano like ʻole me kā lākou mau niches mākeke. Ua hoʻomaka ka capitalism hou ma hope o ka hoʻololi ʻana o ka ʻenehana a ʻo ka nīnau a ʻo ia ka ʻai ʻana i ka keke holoʻokoʻa me ka makemake keiki hiki ke hana i kekahi mea.

He ʻoiaʻiʻo nō hoʻi he kūpono i ke kānāwai ke hoʻohālikelike ʻana i ka hoʻokūkū. ʻO ka ambition ke kūlana maʻamau i ke ʻano o ke kanaka a no laila ʻo ka hoʻomāinoino ʻana he mea ʻino ia i kahi instinct ma waena o nā manaʻo a me ke kumu. ʻO nā waiwai, nā waiwai pilikino, nā waiwai ... nā ʻāpana āpau o ka manaʻo like o ka mea i makemake ʻia e like me nā mea i loaʻa i mua o ko mākou mau lima.

ʻO ka nīnau i loko o kēia puke, ʻo ia ka ʻimi ʻana i nā hoʻolālā e haʻalele ai i nā pāʻani poker ʻīlio-a-ʻīlio ma waena o nā hōʻailona kaulana i hiki i luna a i ʻole i hāʻule pololei i ka piʻi ʻana o nā mea ʻē aʻe ... I ke aloha, i ke kaua a i loko. ʻO kaʻoihana e hele ana kekahi mea. Mai ka hāʻule ʻana o Nokia i nā kelepona paʻa a hiki i ka noho pū ʻana o Coca Cola a me Pepsi, ka mea e ʻōlelo ʻaʻole hiki iā lāua ke hoʻohālikelike i kahi hoʻokūkū…

A he nui nā mea a ka mea kākau o kēia puke. No ka mea i ka hopena, ʻaʻohe milestone me ka ʻole o ka moʻolelo. ʻO nā mea piʻi nui o ke alapiʻi i ka ʻoihana nui e like me Dominguín i ka wā i loaʻa ai kāna mea me Ava Gadner. ʻAe, holo nō hoʻi lākou e haʻi aku, e hōʻike i ko lākou kuleana no ka ʻoiaʻiʻo ua paʻi ko lākou hoa paio i ka honua, a waiho i kā lākou kumukūʻai ma ke ʻano he ʻōpala maʻemaʻe. ʻAʻohe mea pilikino, ʻoihana wale nō ...

ʻO kēia ke ʻano ʻino o ke kiʻi i ka wā e aʻo ai i ka ʻike a me waho o ka honua ʻoihana. E aʻo i ka ʻimi ʻana i nā abysses ma mua o ka ethics, e hoʻokaʻawale iā ia ma ke ʻano he ʻoihana mākeke a i ʻole kahi hoʻolālā hana a lawe i nā mea āpau e hiki ke lawe ʻia i mua ... He ʻoiaʻiʻo ʻo ka hana i kekahi manawa piha me ka noʻonoʻo, hoʻolālā maʻemaʻe me kahi kikoʻī. ʻO nā mea a pau e pili ana i ka noho ʻana me ka maikaʻi.

Hiki iā ʻoe ke kūʻai i ka puke "The Art of War Between Companies", na David Brown, maanei:

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