We delve into the great secret of human evolution, the prodigy that was the differential fact. We don't talk so much about intelligence but about creativity. With intelligence, a proto-man could understand what fire was from the consequences of approaching it. Thanks to creativity, another proto-man considered obtaining that same fire beyond the chance of lightning striking the trunk of a tree...
Creativity is as much expressing oneself beautifully through a painting or a book as it is knowing how to organize meager resources in a company or in a family. Same aspects of that intelligence focused on the spark that makes the human being a preponderant species on planet Earth.
How does creativity work? A fascinating book about the deepest and most mysterious secret of the human brain.
One of the characteristics that distinguishes the human being is the creative capacity. We do not limit ourselves to repeating acquired knowledge: we innovate. We absorb ideas and improve them, modeled after the basic strategies of evolution. We take inherited knowledge and experiment with it, we manipulate it, we connect it, we combine it, we transgress it, and all of this makes us advance, both in the artistic, scientific and technological spheres.
There is a common impulse that connects the invention of the wheel and that of the latest model automobile, the plastic innovations of Picasso and the creation of the rocket to reach the Moon, the idea of the simple and effective umbrella and that of the sophisticated iPhone...
Creativity is one of the potentialities of our brain. How does it work? How can it be encouraged and developed? What are your limits? How do we generate new ideas? Where does our ability to innovate come from? This book answers these and many other questions, in which a neuroscientist and a creator – a musician – join forces to explain to us with rigor, clarity and pleasantness what is perhaps the deepest, most mysterious and fascinating secret of the human brain.
You can now buy the book “The runaway species”, by Anthony Brandt, here: