3 best books by Frédéric Beigbeder

A Frédéric Beigbeder I met him through one of those books that at the time was even a transgressor. The aforementioned has just left the world of advertising and marketing and put an epic review of the uses and customs of the world of advertising.

A review in which professional practice completely lacked ethics and in which stereotypes about vice, ambition and excesses once again loomed over a group with the gratitude of the claim effect to sell a book (paradoxes for a book denouncing the distorting practices of advertisers)

I found it interesting, astounding at times, in a way even in tune with my youthful world at the beginning of the XNUMXst century ... Although I also read it with a critical notion. Who writes and rants brutally about a world to which he belonged, does he do so out of spite, for some pending account or in a healthy exercise of reconciliation with the world?

But there the book stayed ... however, years later I picked up a novel by an author that sounded familiar to me without knowing what. And yes, it was the same Beigbeder from that book about the world of big advertising agencies.

Well, I wanted to give it a new chance in its fiction version (if the book about the publi had not been part of fiction) It was a fictional recomposition of the relationship between salinger and Oona O'Neill (wife of Charles Chaplin ultimately) and frankly, considering her merely narrative powers, she won me over to her cause.

I finally understood that Beibeder writes stories straddling this side of reality and the fiction of our subjectivities. A writer born from that world of the publi that combines objectivity and desires. A different narrator ...

Top 3 recommended books by Frédéric Beigbeder

Oona and Salinger

That Salinger wrote in the wake of the pessimist faced with life is a detail that no one escapes. Let's imagine that everything had gone well with Onna O'Neill, that together they would have formed that idyllic family ...

Would he then have written "The Catcher in the Rye"? Would Chapman have killed Lennon with a copy of this strange novel under his arm?

There are vital turning points that become historical turning points in the artistic and even the political and social. Beigbeder was very successful in looking for this story to address its multiple possibilities, to enrich what history only testifies as a couple breakup and complement it with a more transcendental look at the personality of the abandoned and the repercussion in a world that always trembles when they oscillate. distant the wings of a butterfly ...

Along with Onna and Salinger we find Truman Capote or Hemmingway and even Charles Chaplin who finally got Oona's favors. The details of singular lives enriched under the author's imagination and projected towards a greater meaning for a fascinating twentieth century.

Love lasts three years

The speculations about the duration of that intense love that sets off a relationship and even more so, the estimates about the most complete definition of the very concept "love" are dilemmas always considered in the light of our vital condemnation.

That which makes us, as beginners in our life, have only one time to love, with its demand for drastic decisions in one way or another.

In this case, the author writes about the path of love over the years, which process at times is vindictive, at other times absolutely devoted and passionate, until inertia and doubts arrive on either side of that channel of love that each time more it is observed from the outside, like a river in which one doubts whether to get wet or put away clothes. Heartbreak is love consumed, devoured on the one hand, while the other finally decides to write the book that theorizes about his failure ...

13,99

The hook, the perfect bait with which to hook the potential customer down the throat until they are placed in the basket. One more catch until mass fishing with a net ...

Advertising is the tool to sell everything. And when it comes to selling, the ultimate truth of the product matters little. Everything is subjective, our whole world is a perception and the pubicists are the psychiatrists determined to create the new behaviorism towards mass sales, towards the inoculation of the virus into a new product.

When I read this book so many years ago I did not discover anything that I did not know. We are all aware of the deception… it is something like the final trick of the magician in which we, spectators, yearn to be deceived like children.

If you are within this society you belong to the world of consumerism and in this book you will discover the most ominous modus operandi, the forms of brainstorming of the most reputable advertisers, plunged themselves into the maelstrom of selling everything, even their soul.